An airport is only as successful as it’s airline partners - so air service marketing is essential.

 

CVG works closely with all airline partners on promoting new service announcements, inaugural flights, and milestones.

I coordinated countless events and activations with Allegiant, Frontier, Southwest, Delta - from ticket giveaways to ribbon cuttings before a flight. These events help generate excitement for travel among travelers and bolster our commitment to our partners.

I designed “selfie station” backdrops, activation elements, coordinated catering and giveaway logistics and managed all social media marketing for all of these events from 2015 - May of 2022.

Click on each photo below for more information.

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I came up with the idea of "selfie stations" before inaugural flights - fun pop-ups with props promoting a new destination for travelers to engage with. A low effort, high-impact tactic for engagement.
In 2019 Frontier launched CVG - MSY service and we worked with the airline and MSY on promoting this in a big way. We sent a special Cincinnati-themed basket (with bourbon and beer, of course) to NOLA on the first flight. Here is our swag on Bourbon
A plane full of people learning they're winning Allegiant vouchers on a special in-flight activation.
Frontier press announcement - marketed on social and local media.
Graphic I designed to promote Frontier's two-millionth traveler milestone. This special individual won free flights for a year, and we promoted this heavily on social.
To celebrate 20 years of CVG - CDG service on Delta we gave away two round-trip tickets to Paris and set up an on-site activation with Parisian pastries. It's important to celebrate and market existing routes to ensure their continued success. Especi
I designed a giant "birthday" card for Allegiant on their 5th anniversary at CVG. We set up an activation downtown with a very special contest...
I reached out to local pastry legend Graeter's on having dozens of special doughnuts baked for this occasion. Each doughnut was cream-filled, and the color of the cream determined if you won a $250 or $500 voucher on Allegiant. We gave away these spe
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